Why Your Business Needs a Brand Story Video (And How It Can Win You Customers)

Let’s face it—most marketing looks the same.

Stock footage. Buzzwords. Generic messaging.
The result? People scroll past it.

But when a business shows who they really are, people stop and pay attention. That’s the power of a brand story video—a short, emotionally-driven film that connects, builds trust, and leaves a lasting impression.

What is a Brand Story Video?

A brand story video is more than a promo or ad. It tells the why behind your business.

It’s your mission, your values, your people—and the problem you solve for your customers.

Here’s what it might include:

• Short interviews with the founder or team

• Behind-the-scenes footage of how you work

• Real customer testimonials or case studies

• Cinematic visuals that reflect your brand personality

It’s personal. It’s honest. It’s a story people can connect with.

Why These Videos Actually Work

We live in a time where attention spans are short and trust is low. People want to buy from businesses they like and believe in.

A good brand story video:

• Builds instant trust with new audiences

• Humanises your business and makes it relatable

• Increases conversions on landing pages

• Improves SEO by keeping people on your site longer

• Boosts engagement on social media and email campaigns

According to Wyzowl’s 2024 Video Marketing Report:

86% of marketers say video has helped them generate leads, and 81% say it directly increased sales.

Real Example: The Butcher Who Went Global

One of the most successful brand videos we’ve seen wasn’t from a global tech company—it was from a small, family-run butcher.

They filmed a simple, well-shot video about their story: how their grandfather started the shop in 1962, why they still hand-cut everything, and how they support local farms.

There was no hard sell. Just warmth, pride, and real people doing what they love.

The result?

• Local TV picked it up

• Their online sales doubled within six months

• They now ship nationwide

People didn’t just want the meat. They wanted to be part of the story.

How Red Ronin Studios Brings Your Story to Life

At Red Ronin Studios, we don’t do cookie-cutter content. We work closely with you to figure out what makes your business different—and turn that into a story people actually want to watch.

We shoot everything with cinematic quality, clean sound, and smart pacing to keep people engaged. Whether you’re a new brand or an established business ready for a refresh, we’ll help you tell your story in a way that feels authentic and powerful.

When Should You Make One?

If you’re:

• Launching a new product or service

• Trying to stand out in a crowded market

• Looking to boost your website performance

• Or simply want to connect better with your audience

then a brand story video should be high on your to-do list.

Ready to tell your story?

Let’s make something real—something that sticks.

📩 Contact us and let’s talk about how a brand story video could work for you.